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	<title>HELLO.你好.✌</title>
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	<link>http://hello.iampingpong.com</link>
	<description>This is a Digital Sketchbook for Research / Experimentation</description>
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			<item>
		<title>3.4 ECO RE:STORE</title>
		<link>http://hello.iampingpong.com/?p=2887</link>
		<comments>http://hello.iampingpong.com/?p=2887#comments</comments>
		<pubDate>Fri, 14 May 2010 12:01:37 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2887</guid>
		<description><![CDATA[Here is the updated brand identity and concept for ECO RE:STORE.
This will include:
-    Business plan
-    Brand guidelines
-    Brand identity (web presence)
-    Mission and Core Values
-    Our RE:alisation (manifesto)
-    Logo design
-    Tagline
-    Tone of voice
-    Typography















]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>3.3 Food Myths</title>
		<link>http://hello.iampingpong.com/?p=2445</link>
		<comments>http://hello.iampingpong.com/?p=2445#comments</comments>
		<pubDate>Fri, 14 May 2010 11:57:50 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❸ {Food Myths}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2445</guid>
		<description><![CDATA[This is the campaign roll out for my Food Myths campaign.
Campaign Aim:
1. To inform of a better labelling system which helps consumers make  quicker and informed decisions on their purchases. Also, as the FSA  Traffic Light Scheme is a voluntary scheme, it allows companies like  Tesco and Morrisons to get away with [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2445</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3.2 Disappearing Cities</title>
		<link>http://hello.iampingpong.com/?p=2886</link>
		<comments>http://hello.iampingpong.com/?p=2886#comments</comments>
		<pubDate>Fri, 14 May 2010 11:56:07 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❷ {Disappearing Cities}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2886</guid>
		<description><![CDATA[A3 Boards submitted to D&#38;AD which includes an introduction, stills from the video, the transcript and an explanation of the secondary medium.



]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>3.1 Time To Grow UP</title>
		<link>http://hello.iampingpong.com/?p=2864</link>
		<comments>http://hello.iampingpong.com/?p=2864#comments</comments>
		<pubDate>Fri, 14 May 2010 11:55:26 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❶ {Import/Export}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2864</guid>
		<description><![CDATA[The final product, a campaign outline on the Time to Grow UP campaign. These are screen grabs of the pages in the campaign book.

















]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Arrival of the masking tapes</title>
		<link>http://hello.iampingpong.com/?p=2858</link>
		<comments>http://hello.iampingpong.com/?p=2858#comments</comments>
		<pubDate>Fri, 14 May 2010 11:20:39 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2858</guid>
		<description><![CDATA[Finally my customized masking tapes have arrived. less than day before assessment!
I wouldn&#8217;t have time to take proper studio pictures of the boxes being wrapped in kraft paper + masking tape etc but here are some pictures of how it looks..

]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Case Study {Muji}</title>
		<link>http://hello.iampingpong.com/?p=2263</link>
		<comments>http://hello.iampingpong.com/?p=2263#comments</comments>
		<pubDate>Fri, 30 Apr 2010 01:10:04 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2263</guid>
		<description><![CDATA[
Muji – Case Study
MUJI is not a brand whose value rests in the frills and “extras” it adds  to its products.
MUJI is simplicity &#8211; but a simplicity achieved through a complexity of  thought and design.
MUJI’s streamlining is the result of the careful elimination and  subtraction of gratuitous features and design unrelated to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Study {NAU}</title>
		<link>http://hello.iampingpong.com/?p=2249</link>
		<comments>http://hello.iampingpong.com/?p=2249#comments</comments>
		<pubDate>Fri, 30 Apr 2010 00:43:44 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2249</guid>
		<description><![CDATA[
About them&#62;&#62;&#62; 
Nau (pronounced &#8220;now&#8221;) is a clothing company  based in Portland, Oregon. We make sustainable urban+outdoor apparel &#8211;  integrated designs for the modern mobile life.
The company is innovative—shoppers can browse Nau’s brick-and-mortar  store and receive a 10% discount (and free delivery) if they order goods  at in-store web terminals. Nau&#8217;s [...]]]></description>
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		</item>
		<item>
		<title>Brand-Y Part 11</title>
		<link>http://hello.iampingpong.com/?p=2221</link>
		<comments>http://hello.iampingpong.com/?p=2221#comments</comments>
		<pubDate>Fri, 30 Apr 2010 00:37:33 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2221</guid>
		<description><![CDATA[More eye catching brand identites + display of stationery and brand architecture. I am seeing alot of stamps and customized masking tape here. I like it alot as it can be used on alot of materials/packaging and is flexible and cheap to produce.
[Source] 

























































]]></description>
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		</item>
		<item>
		<title>Case Study {Howies}</title>
		<link>http://hello.iampingpong.com/?p=2212</link>
		<comments>http://hello.iampingpong.com/?p=2212#comments</comments>
		<pubDate>Wed, 14 Apr 2010 18:13:44 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2212</guid>
		<description><![CDATA[
About them &#62;&#62;
Beliefs



A higher quality product will invariably last  longer. It will keep on performing as it was designed to for longer  before it finally needs replacing. And so over its lifespan it will have  consumed less valuable resources than an inferior product that will  have been replaced many times.
That&#8217;s why [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2212</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Book {Wally Ollins}</title>
		<link>http://hello.iampingpong.com/?p=2190</link>
		<comments>http://hello.iampingpong.com/?p=2190#comments</comments>
		<pubDate>Mon, 12 Apr 2010 18:30:00 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2190</guid>
		<description><![CDATA[Read the whole book, Wally Ollins: The Brand Handbook
And here are some insights I took from it and its a very insightful book too! Buy It 
Until the 1980s or so a &#8216;brand&#8217; was a fast-moving consumer product on a supermarket shelf. It essentially appealed to only one audience of the organization, the customer.
When the [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2190</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Book {Matthew Healey}</title>
		<link>http://hello.iampingpong.com/?p=2202</link>
		<comments>http://hello.iampingpong.com/?p=2202#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:18:23 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2202</guid>
		<description><![CDATA[Read another book, &#8216;What is Branding&#8216; written by Matthew Healey.
Likewise for the book by Wally Ollins, this book is worth a good read and after bookmarking it with lil post-its, here are some take aways from it.
&#8220;One of the things Massimo (Vignelli) taught me about designing identities is that it&#8217;s often easier if you find [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2202</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Guidelines</title>
		<link>http://hello.iampingpong.com/?p=2171</link>
		<comments>http://hello.iampingpong.com/?p=2171#comments</comments>
		<pubDate>Sun, 11 Apr 2010 20:03:40 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2171</guid>
		<description><![CDATA[Originally from http://www.storyworldwide.com/brand_guidelines.php &#62;&#62;
A clearly defined brand identity can be used to drive alignment at every  point of customer, supplier, employee and investor contact in your  organisation. Brand guidelines should inspire and excite, instilling belief in  the brand and motivating people to embrace a shared vision rather than  rage against the [...]]]></description>
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