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	<title>HELLO.你好.✌</title>
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	<link>http://hello.iampingpong.com</link>
	<description>This is a Digital Sketchbook for Research / Experimentation</description>
	<lastBuildDate>Fri, 02 Jul 2010 11:20:43 +0000</lastBuildDate>
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		<title>3.4 ECO RE:STORE</title>
		<link>http://hello.iampingpong.com/?p=2887</link>
		<comments>http://hello.iampingpong.com/?p=2887#comments</comments>
		<pubDate>Fri, 14 May 2010 12:01:37 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2887</guid>
		<description><![CDATA[Here is the updated brand identity and concept for ECO RE:STORE.
This will include:
-    Business plan
-    Brand guidelines
-    Brand identity (web presence)
-    Mission and Core Values
-    Our RE:alisation (manifesto)
-    Logo design
-    Tagline
-    Tone of voice
-    Typography















]]></description>
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		<title>3.3 Food Myths</title>
		<link>http://hello.iampingpong.com/?p=2445</link>
		<comments>http://hello.iampingpong.com/?p=2445#comments</comments>
		<pubDate>Fri, 14 May 2010 11:57:50 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❸ {Food Myths}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2445</guid>
		<description><![CDATA[This is the campaign roll out for my Food Myths campaign.
Campaign Aim:
1. To inform of a better labelling system which helps consumers make  quicker and informed decisions on their purchases. Also, as the FSA  Traffic Light Scheme is a voluntary scheme, it allows companies like  Tesco and Morrisons to get away with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3.2 Disappearing Cities</title>
		<link>http://hello.iampingpong.com/?p=2886</link>
		<comments>http://hello.iampingpong.com/?p=2886#comments</comments>
		<pubDate>Fri, 14 May 2010 11:56:07 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❷ {Disappearing Cities}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2886</guid>
		<description><![CDATA[A3 Boards submitted to D&#38;AD which includes an introduction, stills from the video, the transcript and an explanation of the secondary medium.



]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>3.1 Time To Grow UP</title>
		<link>http://hello.iampingpong.com/?p=2864</link>
		<comments>http://hello.iampingpong.com/?p=2864#comments</comments>
		<pubDate>Fri, 14 May 2010 11:55:26 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❶ {Import/Export}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2864</guid>
		<description><![CDATA[The final product, a campaign outline on the Time to Grow UP campaign. These are screen grabs of the pages in the campaign book.

















]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2864</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Arrival of the masking tapes</title>
		<link>http://hello.iampingpong.com/?p=2858</link>
		<comments>http://hello.iampingpong.com/?p=2858#comments</comments>
		<pubDate>Fri, 14 May 2010 11:20:39 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2858</guid>
		<description><![CDATA[Finally my customized masking tapes have arrived. less than day before assessment!
I wouldn&#8217;t have time to take proper studio pictures of the boxes being wrapped in kraft paper + masking tape etc but here are some pictures of how it looks..

]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Website Designs</title>
		<link>http://hello.iampingpong.com/?p=2764</link>
		<comments>http://hello.iampingpong.com/?p=2764#comments</comments>
		<pubDate>Fri, 14 May 2010 10:13:20 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2764</guid>
		<description><![CDATA[Being an online store, myecorestore.com has to establish a strong online presence. As part of the ECO Singapore &#8216;family&#8217;, the URL has adopted my in front of ecorestore.com. As much as I was pretty against it, I had to compromise.
Nonetheless here are some mock-ups of the RE:STORE website which I will then run by on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Custom Stamps</title>
		<link>http://hello.iampingpong.com/?p=2728</link>
		<comments>http://hello.iampingpong.com/?p=2728#comments</comments>
		<pubDate>Fri, 14 May 2010 07:47:06 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2728</guid>
		<description><![CDATA[Placed a number of orders for my rubber stamps, it was extremely hard to source for WOODEN stamps. They usually come in plastic, with plastic handles, plastic everything.
I decided to order from 2 different companies just to play it safe and I am glad I did that. 2 wooden stamps of better quality from one [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Custom Masking Tape</title>
		<link>http://hello.iampingpong.com/?p=2719</link>
		<comments>http://hello.iampingpong.com/?p=2719#comments</comments>
		<pubDate>Fri, 14 May 2010 07:35:17 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2719</guid>
		<description><![CDATA[
Stumble upon this online and it gave me the idea produce custom design parcel/masking tape for ECO RE:STORE.
The tape could be have multiple uses, from taping boxes, wrapping, advertisements purposes.
I designed a few versions of tape and had to source for suppliers which was a nightmare. The initial supplier I enquired sent me samples etc [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Laser Cutting 3</title>
		<link>http://hello.iampingpong.com/?p=2705</link>
		<comments>http://hello.iampingpong.com/?p=2705#comments</comments>
		<pubDate>Fri, 14 May 2010 07:21:03 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2705</guid>
		<description><![CDATA[Discovered the possibility of laser cutting as well as engraving on the same  piece of wood is possible as well as alot simpler and faster. Learnt the hard way as I wasted a precious minutes of my booked hour sorting out alignments and whatnot. None the less, I was able to complete my laser cutting [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2705</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Halfway point assessment</title>
		<link>http://hello.iampingpong.com/?p=2736</link>
		<comments>http://hello.iampingpong.com/?p=2736#comments</comments>
		<pubDate>Fri, 14 May 2010 07:20:37 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2736</guid>
		<description><![CDATA[So we had our interim assessment today for the SIP and I wasn&#8217;t extremely prepared as most of the materials were not ready (i.e. brand stamps, masking tape, brand guidelines properly printed) Almost everything was at a mock-up stage except the leaves. My blog also could not be accessed which was a NIGHTMARE. Uni&#8217;s wi-fi [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2736</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Laser Cutting 2</title>
		<link>http://hello.iampingpong.com/?p=2694</link>
		<comments>http://hello.iampingpong.com/?p=2694#comments</comments>
		<pubDate>Fri, 14 May 2010 07:13:20 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2694</guid>
		<description><![CDATA[More laser cutting continues,  I think I have used the facilities at least 4 times in total.
I found  a place which has leaves in abundance in London and I do not need to travel as far away, it&#8217;s right across the road from my house!
Anyway I bought my balsa wood, learnt that laser cutting on [...]]]></description>
		<wfw:commentRss>http://hello.iampingpong.com/?feed=rss2&amp;p=2694</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Laser Cutting</title>
		<link>http://hello.iampingpong.com/?p=2598</link>
		<comments>http://hello.iampingpong.com/?p=2598#comments</comments>
		<pubDate>Fri, 14 May 2010 07:07:27 +0000</pubDate>
		<dc:creator>Yong Ping</dc:creator>
				<category><![CDATA[Major Project ❹ {ECO RE:STORE}]]></category>

		<guid isPermaLink="false">http://hello.iampingpong.com/?p=2598</guid>
		<description><![CDATA[So from this leaf concept which I had previously blogged (http://hello.iampingpong.com/?p=2022) I decided to see what I could  do with it using the University&#8217;s facilities. There is a laser cutter in Camberwell College of Arts so I decided to book it to run some laser cutting tests on some leaves.
I went around Hyde Park scruffling [...]]]></description>
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		<slash:comments>0</slash:comments>
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