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Welcome
This is the digital sketchbook of Yong Ping Loo.
To browse work according to projects
Simply click on either of the working titles above.
You will be directed to another page where ALL the entries are categorised under that project.
Starting with the latest post at the top.
Each page will contain up to 24 posts, at the bottom of [...]
3.3 Food Myths
This is the campaign roll out for my Food Myths campaign.
Campaign Aim:
1. To inform of a better labelling system which helps consumers make quicker and informed decisions on their purchases. Also, as the FSA Traffic Light Scheme is a voluntary scheme, it allows companies like Tesco and Morrisons to get away with [...]
3.2 Disappearing Cities
A3 Boards submitted to D&AD which includes an introduction, stills from the video, the transcript and an explanation of the secondary medium.
3.1 Time To Grow UP
The final product, a campaign outline on the Time to Grow UP campaign. These are screen grabs of the pages in the campaign book.
Arrival of the masking tapes
Finally my customized masking tapes have arrived. less than day before assessment!
I wouldn’t have time to take proper studio pictures of the boxes being wrapped in kraft paper + masking tape etc but here are some pictures of how it looks..
Website Designs
Being an online store, myecorestore.com has to establish a strong online presence. As part of the ECO Singapore ‘family’, the URL has adopted my in front of ecorestore.com. As much as I was pretty against it, I had to compromise.
Nonetheless here are some mock-ups of the RE:STORE website which I will then run by on [...]
Custom Stamps
Placed a number of orders for my rubber stamps, it was extremely hard to source for WOODEN stamps. They usually come in plastic, with plastic handles, plastic everything.
I decided to order from 2 different companies just to play it safe and I am glad I did that. 2 wooden stamps of better quality from one [...]
Custom Masking Tape
Stumble upon this online and it gave me the idea produce custom design parcel/masking tape for ECO RE:STORE.
The tape could be have multiple uses, from taping boxes, wrapping, advertisements purposes.
I designed a few versions of tape and had to source for suppliers which was a nightmare. The initial supplier I enquired sent me samples etc [...]
Laser Cutting 3
Discovered the possibility of laser cutting as well as engraving on the same piece of wood is possible as well as alot simpler and faster. Learnt the hard way as I wasted a precious minutes of my booked hour sorting out alignments and whatnot. None the less, I was able to complete my laser cutting [...]
Halfway point assessment
So we had our interim assessment today for the SIP and I wasn’t extremely prepared as most of the materials were not ready (i.e. brand stamps, masking tape, brand guidelines properly printed) Almost everything was at a mock-up stage except the leaves. My blog also could not be accessed which was a NIGHTMARE. Uni’s wi-fi [...]
Laser Cutting 2
More laser cutting continues, I think I have used the facilities at least 4 times in total.
I found a place which has leaves in abundance in London and I do not need to travel as far away, it’s right across the road from my house!
Anyway I bought my balsa wood, learnt that laser cutting on [...]
Laser Cutting
So from this leaf concept which I had previously blogged (http://hello.iampingpong.com/?p=2022) I decided to see what I could do with it using the University’s facilities. There is a laser cutter in Camberwell College of Arts so I decided to book it to run some laser cutting tests on some leaves.
I went around Hyde Park scruffling [...]