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Welcome
This is the digital sketchbook of Yong Ping Loo.
To browse work according to projects
Simply click on either of the working titles above.
You will be directed to another page where ALL the entries are categorised under that project.
Starting with the latest post at the top.
Each page will contain up to 24 posts, at the bottom of [...]
3.3 Food Myths
This is the campaign roll out for my Food Myths campaign.
Campaign Aim:
1. To inform of a better labelling system which helps consumers make quicker and informed decisions on their purchases. Also, as the FSA Traffic Light Scheme is a voluntary scheme, it allows companies like Tesco and Morrisons to get away with [...]
3.2 Disappearing Cities
A3 Boards submitted to D&AD which includes an introduction, stills from the video, the transcript and an explanation of the secondary medium.
3.1 Time To Grow UP
The final product, a campaign outline on the Time to Grow UP campaign. These are screen grabs of the pages in the campaign book.
Arrival of the masking tapes
Finally my customized masking tapes have arrived. less than day before assessment!
I wouldn’t have time to take proper studio pictures of the boxes being wrapped in kraft paper + masking tape etc but here are some pictures of how it looks..
Case Study {Muji}
Muji – Case Study
MUJI is not a brand whose value rests in the frills and “extras” it adds to its products.
MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.
Case Study {NAU}
About them>>>
Nau (pronounced “now”) is a clothing company based in Portland, Oregon. We make sustainable urban+outdoor apparel – integrated designs for the modern mobile life.
Brand-Y Part 11
More eye catching brand identites + display of stationery and brand architecture. I am seeing alot of stamps and customized masking tape here. I like it alot as it can be used on alot of materials/packaging and is flexible and cheap to produce.
[Source]
Case Study {Howies}
About them >>
Beliefs
A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing.
Branding Book {Wally Ollins}
Read the whole book, Wally Ollins: The Brand Handbook
And here are some insights I took from it and its a very insightful book too! Buy It
Until the 1980s or so a ‘brand’ was a fast-moving consumer product on a supermarket shelf. It essentially appealed to only one audience of the organization, the customer.
When the [...]
Branding Book {Matthew Healey}
Read another book, ‘What is Branding‘ written by Matthew Healey.
Likewise for the book by Wally Ollins, this book is worth a good read and after bookmarking it with lil post-its, here are some take aways from it.
“One of the things Massimo (Vignelli) taught me about designing identities is that it’s often easier if you find [...]
Brand Guidelines
Originally from http://www.storyworldwide.com/brand_guidelines.php >>
A clearly defined brand identity can be used to drive alignment at every point of customer, supplier, employee and investor contact in your organisation. Brand guidelines should inspire and excite, instilling belief in the brand and motivating people to embrace a shared vision rather than rage against the [...]